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State owned company adds wildtrade CSR policy

January 17, 2015

New Era Health Group has become the first State-owned Chinese company to include a zero tolerance policy towards the use and gifting of illegal and endangered wildlife products within the company’s formal Code of Conduct, Traffic has reported in a statement.

The move came after wildlife trade specialists from TRAFFIC and WWF were invited to talk to senior company representatives about wildlife conservation, forest protection, and other environmental issues as part of a series of environmental training lectures held at the company’s headquarters in Life Science Park, Changping District, Beijing last month.

New Era’s Code of Conduct for employees now includes a commitment that “consumption and procurement of illegal and endangered wildlife products, including but not limited to business banquets and gifts, is not permitted.”

The company has also committed to raise public awareness about the issue and ensure the policy is adhered to within the company’s management structure and beyond. New Era also intends to promote messaging about biodiversity conservation and resource sustainability within other State-owned enterprises and the direct-selling industry. The company hopes their actions will contribute towards a better economy, society, environment and human health.

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From → Wildtrade

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