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Gifting tiger bones is uncool: New ad in Vietnam

March 3, 2014

By Mic Smith

A new public service announcement by Education for Nature Vietnam has aimed at the results of recent research that a section of the Vietnamese people believe that expensive illegal animal parts are status symbols and make suitable gifts.

“The PSA [public service announcement] targets the perception by some consumers that tiger bone medicine is valued as both a medicine and a means to show off one’s success and status amongst friends and colleagues,” ENV says in an email.

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